Aging is never fun and I like most people wish now in my late thirties I would've known to take better care of my skin in my twenties and teens. I have started to noticed wrinkles around my eyes and lines in my forehead so I've been trying tons of serums lately and the ones with Hyaluronic Acid have helped minimize my wrinkles much better than those without the acid. I love this Serum! I have very sensitive skin that turns red if I scratch or put any harmful irritants on my skin so I love that alcohol is not included making this product! Aloe Vera, Green Tea and Argan Oil all make my skin so soft and have calming effects. I use it at night after my shower and in the morning after washing my face. I will wash my face, pat dry and apply some serum, once dry I apply my daily moisturizer with SPF and my makeup or my night moisturizer before bed. It allows my makeup to go on smooth and last longer, almost acting as a primer. You Instantly feel your face tightening and you face feels very moisturized. The best part its this product is organic and natural made in the USA! I purchased this product at a discount for my unbiased review. I love it and will be purchasing again when I'm out.