I love the way this makes my skin feel! I have been using this for a little over a week now and my skin feels softer! I haven't noticed and difference in the look of my skin just yet, but the texture and softness is noticeable to me. It says that it helps with fine lines and wrinkles. And that my skin will get a moisturizing boost and a tightening effect to my face, neck and décolleté. I do feel that my skin is more moisturized. The only time I feel a tightening effect is just after I apply the serum. It goes away when I put my other moisturizer on top. For me after only using it for a week this seems like a huge change. I have bought products from my dermatologist that cost much more and took a month before I even noticed one small change. I'm very happy with my results so far. I am looking forward to plump skin and a more youthful, luminous appearance. I like that they use the most potent, purest, organic, cruelty free, natural and vegan ingredients. It seems like they truly care about the product they are selling and want to deliver results. I would recommend buying this serum. I recieved a sample of the anti- aging serum with hyaluronic acid to try, test and give an honest and unbiased review.