I saw immediate improvement in my skin with the first use. First I noticed my skin tighten and feel smooth and the itchiness and puffiness caused by my allergies was relieved. After a few more days of use I could see some pores appearing smaller and my skin looked plumper (I think this was my dry skin gaining moisture). After a week, I can see the appearance of lines has improved. I am 34. This serum has exceeded my expectations, because I didn't expect to see results so quickly. Please note that there is a scent to this product. To me, the scent is strong, but I really like it. The scent lingers after application, but it's gone by the time I finish getting ready. Normally I avoid scents because I'm allergic to many chemicals, but I have had absolutely no irritation from the divas never age serum. I apprecate the opportunity to receive this serum at a discount in exchange for my review, I really am glad I tried it.